Embedded Article Attribution & Syndication
NOTE: This document is for bank and credit union partners who use Banzai Direct.
Banzai Direct includes over 150 resources, many of which contain activities designed to help individuals make sense of their personal finances. As a Banzai partner, you can also embed these activities in your own website through the copy and paste library.
In order to improve your site's SEO and drive more organic traffic, we highly recommend including an attribution link back to your {your-subdomain}.banzai.org/wellness/resources/{page} when using content from the copy and paste library.
How to include an attribution link:
Attributing the copied content on your website back to your co-branded Wellness Center is easy. You can do this in one of two ways:
1) Add a canonical tag to the code on your webpage.
Add the following code to the <head> section of the page. Adjust the link to your version of the article on your subdomain:
<link rel="canonical" href="https://{your-subdomain}.banzai.org/wellness/resources/{page}" />
In some instances, you may be able to just edit an existing canonical tag on your page.
2) Or, add the attribution as text to the web page.
If you don't have access to the underlying code powering your webpage, you can simply add a statement of attribution at the bottom of the page:
"This article has been republished with permission. View the original article: {Article Title - Linked}"
Make sure to link back to the actual source content on your Wellness Center. (e.g. {your-subdomain}.banzai.org/wellness/resources/{page})
How does including an attribution help SEO?
SEO stands for “search engine optimization.” It's the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.
Even though your Direct contract allows you to freely use the embedded content on your website, Google (and other search engines) will quickly discover that the content on your website is a duplicate of your Wellness Center's pages. Attributing the Wellness Center helps Google see that it is a republication, and not plagiarism. This prevents Google from flagging the content, and encourages more organic traffic to both the Wellness Center, and your website!